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Advanced Checks and Balances using the EmailDirect Interface

As always, you’ve taken the time to cross all your ‘t’s and dot all your ‘i’s, but what happens the one time you forget to cross an ‘f’ or dot a ‘j’? Have you set up safeguards and do you understand...

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New Importing Option Available Now!

The new Importer is finally here!! Long gone are the days of double imports and complications with multiple Publications; welcome to the new era of Importing with EmailDirect. The new Importer still...

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Segmentation Should Be Your Email Marketing Strategy’s Best Friend (if it’s...

So you’re collecting subscriber information, fantastic! Now, how is it best put to use in correlation with your Email Marketing Strategy and business model? More engaged subscribers’ in turn leads to a...

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The New Gmail Inbox: What this means to email marketers and user-engagement.

Gmail is patting themselves on the back this month, for making life easier on its users, by automatically sorting mail into categories to “put the Gmail user back in control with simple organization.”...

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Part 2 of 2 – Gold: 20/20 Hindsight leads to email marketing foresight

In their most-recent Campaign, Team JT linked this image to its related video hosted on YouTube! It didn’t sell anything, but provided content of value and an opportunity for subscribers to engage,...

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